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Comparison · Google Forms

A Google Forms alternative you can actually brand

Google Forms is free and effectively unlimited, so this is not a pricing comparison. It is about what the form looks like on your site, and who you can give access to without handing over a Google account.

Free plan, no card. Paid plans start at $19 a month.

Why people look for a Google Forms alternative

Google Forms costs nothing and will not run out, so a comparison that leaned on price or caps would be dishonest before it started. The difference is presentation and access. A Google Form on your website arrives as an iframe with Google’s layout inside it: you cannot restyle it to match the page, you cannot remove Google’s branding, and there is no setting that changes either — the form looks like a Google Form on your site, which is the design of the product rather than an oversight. The second difference is who can be let in. Google’s unit of access is a Google account and Workspace is licensed per user, so “let the client see their responses” means sharing a spreadsheet with a person. Sorraia’s forms render into your own markup with your site’s brand kit already applied, and access is granted per site to an email address — the client sees that one site’s submissions and nothing else.

The differences that are structural, not marketing

Every claim below was read from Google Forms’s own pricing or documentation on 3 September 2026, and each one links the page it came from. If one of them has gone stale since, the linked page wins and we would rather you found out there than took our word for it.

Why there are no Google Forms prices on this page

Google Forms’s pricing page served us euros rather than dollars, which means any figure we printed would be a number for one region presented as if it were yours. So this page compares what is capped, metered and charged extra for — which does not change with currency — and links their pricing page for the amount.

There is no branding control, by design

A published Google Form carries Google’s look and Google’s footer, and no plan changes that — it is not a paywalled feature, it is simply not a feature. A Sorraia form is seeded from your site’s brand kit when you create it and restyled in the builder afterwards, and the “Powered by Sorraia” link that appears on the Free plan comes off on Starter at $19 a month.

Source: support.google.com · checked 3 September 2026

The embed is an iframe Google generates for you

Google’s Send → Embed HTML hands you an iframe with a fixed width and height to paste into your page. It works everywhere, which is its virtue, and it is a separate document, which is its cost: your stylesheet stops at the frame boundary, and the height is a number you guessed rather than one the content decides. Sorraia’s embed writes into the page itself, so your section styles apply and the form takes the height it needs.

Source: support.google.com · checked 3 September 2026

Access is a Google account, licensed per user

Sharing a form or its responses means sharing with a Google identity, and Workspace is priced per user per month, so giving a client visibility has a per-person shape to it. Sorraia’s client access is granted per site against an email address, with no seat cost — every paid plan has unlimited users and bills a subscription quantity of one, whether that is you alone or you plus every client contact.

Source: workspace.google.com · checked 3 September 2026

Responses land in a Sheet, which is a real advantage

This row is not a criticism. A Google Form drops straight into a spreadsheet, and for anything you are going to sort, pivot or hand to a colleague, that is hard to beat. Sorraia stores submissions in a dashboard you filter by site and date, exports the current view to CSV on paid plans, and routes events onward with workflows — email, Slack, Mailchimp, HubSpot, or a webhook into your own stack. There is no native Google Sheets action, so a Sheet is reachable through the webhook rather than in one click.

Source: support.google.com · checked 3 September 2026

See it working

This is a real Sorraia form — our own contact form, rendered into this page’s own markup rather than into a frame. Open your browser’s inspector if you want to check that. Send it something if you like; it reaches us.

What you get with Sorraia

Build the form in Sorraia, paste one line into your website, and every submission lands in your dashboard — styled to match the site, with no plugin and no form-handling code to maintain.

Submissions live in your dashboard

Every submission is stored and searchable, filtered by site and date, with no cap on how many you can take — submissions are uncapped on every plan including Free. CSV export is a paid feature, and the export honours whatever filters the list is showing, so what you download is what you were looking at.

It points out which fields hold health data

While you build the form, Sorraia reads your field LABELS and flags the unambiguous ones — date of birth, MRN, insurance or member ID, diagnosis, medication, vitals — and offers to mark them as PHI. It is deliberately conservative and stays quiet on plain name, email and phone fields, because a tool that flags everything gets tuned out. Two things it is not: it reads labels in the builder, never submitted answers, and a marked field only routes into separate encrypted storage once HIPAA is switched on for that site under a signed BAA. Marking is a storage decision, not a compliance certificate — and we are not the ones who get to certify that anyway.

Workflows fire on submit

A submission can send email, post to Slack, hit a webhook, or run a multi-step workflow with conditions. Each run is logged with its result, so a failed delivery is visible rather than silent.

It inherits your brand kit

A new form is seeded from the site’s brand kit at creation, so the first version already looks like your site instead of like a generic form. Restyle it later in the builder and the change reaches live pages without you touching the embed again.

More detail in the Help Center: Forms · Plans and limits

When Google Forms is the better choice

More often than a page like this usually admits. If the form is for your own team — an internal request, a signup sheet, an event RSVP, a quiz, anything that should end up in a spreadsheet — Google Forms is free, unlimited, already in the account you have, and the branding you cannot remove belongs to a company nobody minds seeing. Use it. The case for moving is narrow and specific: the form is customer-facing, it sits on a site whose look you are responsible for, and somebody other than you needs scoped access to the answers.

Questions

Can I still get responses into a Google Sheet?

Not in one click — there is no built-in Google Sheets action. What Sorraia gives you is a webhook action on a workflow, which POSTs the submission to any URL you control, so a Sheet is reachable through Apps Script or an automation service in the middle. If a spreadsheet is genuinely the destination and the form is internal, that is a good argument for keeping Google Forms rather than for building a bridge to it.

Try it on one site before you move anything

The free plan covers one verified website with no card, and the embed is the same one you would use on a paid plan. Build the contact form, paste one line, and see how it looks on a page you already own.

Google Forms is a trademark of Google LLC. Sorraia is not affiliated with, endorsed by, or sponsored by Google Forms.